Regrettably, I am in a profession where there are minimal barriers to entry and just about anyone (within reason) can claim to do what I do.  Just about every week, I meet another person who is billing themselves as a business coach or executive coach and charging a considerable amount of money for something they have no business doing in the first place.  More often than not, it is someone who has been downsized from an existing position or exiting a failed business endeavor, an individual who has hit a career brick wall themselves, an academic with free time on his/her hands, an independent consultant looking to supplement their income, or a psychotherapist who has figured out they can charge more money if they change the title of what they do.  I shutter sometimes when I think about the bad advice which is regularly disseminated to executives and business owners by often well-intentioned, but under-skilled or poorly trained business coaches.  Here are a few questions I recommend you ask before working with someone in this capacity:

  • What events led them to pursue the executive coaching path?
  • How long have they been serving in a coaching capacity, how many clients do they have, and what have been some tangible business results they have achieved with their clients – always ask for and check on references?
  • Have they run a business themselves or at least had significant P&L responsibility within a larger entity? How did they perform in this role (ask for specifics)?
  • What is their level of formal business training/education?
  • What business books/periodicals/publications are they reading on a regular basis and what are some recent books/articles that resonated with them?
  • How have they trained to excel in their coaching role? How are they maintaining and sharpening their executive coaching skills on a regular basis?
  • Are they affiliated with a larger entity that offers support and guidance or are they simply a solo practitioner?
  • What is their approach to business/executive coaching and how did they form this opinion?
  • What are their coaching areas of expertise and when do they refer out to other professionals?
  • Will they leverage their coaching relationship to create other business opportunities for themselves with you? If so, what and why?
  • What else do they do professionally besides coaching and what percentage of their business is spent on non-coaching activities?
  • How successful is their coaching practice in terms of revenue growth and profitability?  What is their long-term plan for their coaching business?
  • How long does their average client typically work with them? Why does the relationship usually end?
  • Do they use a coach and/or peer group themselves.  If no, why not?

Coaching relationships can become very personal and intimate as you reveal yourself to another person and begin to trust their confidence.  In some cases, especially with vulnerable leaders, the advice/counsel you are getting often becomes secondary to the growing professional and personal bond.   Because of this, it becomes very hard to exit the relationship, even if it isn’t serving you well.  I’ve seen many executives stick with a coach out of loyalty long after it has served their original purpose.  I advise you to be careful about whom you entrust with your leadership development and business future.  Just because someone says they can do something doesn’t mean they should be the one doing it.  Buyer beware!