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Steve Flook, CEO & President, iHire LLC

March 6, 2025

Summary of Steve Flook’s leadership interview

  • Leadership Mentor/Role Model: Donald Berett, owner and president of a local car dealership. He is humble, a straight shooter, and cares deeply about his people. Steve admired his calm and confident presence.
  • Surprise About Leadership Role: The realization that, as a leader, he was seen as an authority figure, even by peers. Initially, he didn’t like it, but later understood that people need leadership, vision, and support.
  • Biggest Leadership Lesson Learned: The importance of focusing on people and managing talent, not just technical skills. Leading people and getting them to work together is more complex than solving algorithms.
  • Best Leadership Decision: Focusing on people, supporting them, and choosing the right talent. This approach helps to achieve the best outcomes and foster collaboration.
  • Worst Business Decision: During the pandemic, the company over-accommodated staff demands for higher pay and flexibility, which led to an imbalance. This mistake taught him to better manage expectations and balance employee needs with business requirements.
  • Excitement About the Future of the Company: Steve is optimistic about the future, thanks to significant investments in technology, efficient operations, and a strong core staff. These elements position the company well to weather challenges ahead.
  • Advice for Aspiring Entrepreneurs: Focus on creating psychological safety within the team. Leaders must be humble, communicate openly about their mistakes, and foster an environment where team members feel comfortable challenging ideas and sharing their thoughts.

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