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competitive positioning

Leadership Thought #273 – Why You?

In a competitive business environment, it’s not okay to be like everyone else. Clients/customers are becoming increasingly sophisticated about their options. If you don’t stand out in a discernible, valuable way, then you are just a commodity and will be reduced to a simple price decision. Paradoxically, with this increased level of knowledge, clients/customers are also growing shorter attention spans. What you communicate must register quickly and be repeated frequently and consistently to have any chance of resonating with them. They’ll only seek evidence of the truth if they are compelled by your message to do so.

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