Leadership Thought #273 – Why You?
Every business leader should be able to make the case clearly and succinctly why their company is the preferred choice. You won’t always have alot of time to communicate your position. In fact, the more words you use, the less likely your audience will be able to remember your message. I’ve seen many talented executives and business owners stumble on this point. Sometimes the answer to a very simple question gets lost in muddled thinking or a genuine lack of understanding. A critical step in leadership success is to figure out why you should be in business in the first place.
Leadership Thought #265 – Don’t Get Lost In Your Words
As a verbal person I don’t have issues with talking. However, I do find myself rambling on at times and taking the long way around to making my point and/or connecting the dots. I do my best to remember some advice I received from a mentor many years ago that when communicating with others in a professional setting “less is more.” These days people have very short attention spans. Most of us are literally bombarded with communication all day long. It’s hard to keep everything straight and know when to pay attention. Sometimes it feels easier just block out whatever doesn’t resonate quickly.
Daily Leadership Thought #38
On all important communication matters, message repetition is key. Studies have shown that people need to hear someting at least 7 times for it to register and 17 times for it to resonate.