Imagine if someone was rushed to the Emergency Room of a hospital with severe symptoms of something wrong and then decided to tell the doctor that that it was no big deal and then selectively shared information about their true physical state. You would think this person was being irresponsible with their health. This happens all the time in business. Leaders let their pride and ego get in the way and it prevents them form being forthright and honest at the very time they need to be. I’ve seen many a business go down the tubes that didn’t have to because the leader was slow to act, slow to ask for help and unwilling to face reality. Avoidance rarely works in business or life.