Without a plan your business is a like a tumbleweed blowing in the wind. You don’t know where it will end up and the course it takes to get there is subject to the whims of other forces. Unfocused effort only ever leads to frustration, miscommunication, wasted effort, poor financial decision making, unnecessary stress and less than optimal results.
It is surprising and frustrating how many business leaders simply make it up as they go along. Entrepreneurs typically start with a core idea and then if they are lucky have some initial success which requires them to actually build a business delivery model. Most of them then get bogged down in the day to day operation and fulfilling their product/service promise to their customers. Since most companies typically start out undercapitalized and growth eats cash, they also get caught up in basic financial issues which can be a major leadership distraction. Next thing they know they have a company on their hands and employees who expect to have a boss with a clue about the future and a strategic plan of action. It can all be very challenging and easy to fall into a survival rather than success mode.