When adding to culture, be explicit about behaviors you want and behaviors you won’t tolerate; clarity saves you from vague statements that go nowhere. Use real examples in training and onboarding so people don’t have to guess what good looks like. Clear behavior standards become the scaffolding for consistent performance.
Talk to Ed about your business.
Bring the decision you've been circling. The problem you haven't said out loud. The one you've been carrying alone.