You Don't Need to Be an Accountant
You don’t need to become an accountant to run a financially strong business. You do need to understand your numbers well enough to know what they are telling you.
Delegating Bookkeeping vs. Understanding
I work with CEOs and business owners who know their companies inside and out, but many still rely on their accountant or finance team to explain what is happening financially. There is nothing wrong with delegating the bookkeeping. Delegating the understanding is different.That is why I put together Know Your Numbers.
The Numbers Every Leader Should Know
This guide focuses on the financial measures I believe business leaders should understand and regularly discuss with their leadership teams. I walk through how to gauge the financial health of your business, which red flags are worth watching, the difference between leading and lagging indicators, and how to use the numbers when you are making an investment decision.I’ve kept the math practical. You’ll find plain-language explanations, worked examples, formulas, and a reference section you can use to run the same numbers for your own business.
My goal isn’t to turn you into a financial expert. It is to help you understand your business well enough to see trouble earlier, recognize opportunity more clearly, ask better questions, and make better decisions.
And I wouldn’t stop with you. When your leadership team understands how its decisions affect margins, cash, and the value of the business, you create a team that can make better decisions without waiting for the CEO to have all the answers.
Download the guide, know your numbers, and start building that financial understanding across your leadership team.