“In the middle of difficulty lies opportunity.” — Albert Einstein Running a business is never a straight line. Some years, things hum along smoothly. Other times, the landscape changes—customers evolve, the competition stiffens, or your product starts to lose its edge. That doesn’t mean you’re failing. It means you’re in it—doing what business owners have […]
When you are in a survival mode, the goal is to keep the doors open and resize your organization to match its current and forecasted volume. We tend to be very conservative with volume forecasts due to the perceived minimal margin for error. However, if you prune a tree excessively, it may die. It also requires proper fertilization and amenable conditions conducive to growth. The same result(s) invariably happens to companies.
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