There is no business without sales. It sounds like a pretty easy concept to embrace, but I can’t tell you how often I regularly see leaders focus on everything else but selling. It’s almost as if it is an afterthought as they tinker under the hood trying to build the perfect internal product/service delivery engine. In addition, when it comes to making discretionary investments in sales staff or marketing/advertising activities, they are often “penny wise and pound foolish.” Sure, we would all like to have a business where customers line up to buy from us because of how wonderful we are, however, business just doesn’t work that way. The best product or service almost never wins on those merits alone.