timing

Even though all waves do crash to shore, most of the water still returns to the ocean to once again reform in a new wave configuration. Cycles follow patterns. Thank goodness, business leaders are a resilient group. The best ones practice proactive, not reactive, resilience. They don’t just navigate where they are now but also where the ocean current is taking them. They position themselves to ride the waves higher and longer than anyone else, but don’t operate under the illusion that any given wave will not end.