Business is not war. As business leaders we aren’t engaged in a life or death struggle that requires us to win at all costs. We do a disservice to our fellow citizens who are actually engaged in multiple military conflicts to speak or think in this manner. Failure may be painful but it isn’t fatal for us or for our employees. What matters is that we do our best regardless of the circumstances and hold on to our integrity. Our competitors aren’t the enemy, but instead are other companies that exist to keep us honest and force us to keep delivering value to our customers and make wise financial decisions.