Business forecasts are often wrong — and yet they can still be a powerful tool for savvy leaders if they view them in aggregate and ask the right questions. The authors offer six ways in which business leaders can gain competitive advantage from forecasts and offer their analysis of the themes revealed in 20 forecasts for 2022 and beyond by prominent commentators and thought leaders on business and society.
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Business Forecasts Are Reliably Wrong — Yet Still Valuable
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