What do you stand for? This is a question all leaders should able to answer fairly easily but most struggle with addressing. I’ve been in many organizations where if you asked the question, “What does this business stand for,” you would get blank stares. Values are the building blocks of any organization. Without a common set of beliefs and principles, a company is like a ship without a rudder – adrift in a sea of individual interpretation and situational experience. It has never been just about making money but how you make your money that matters the most. And, the how involves many issues such as the way you treat your customers, employees, vendors, the environment, etc.
There are very few beliefs that can actually backed up as truths. Most things in life are open to interpretation. And, interpretation is mostly a subjective exercise. No one person has all the answers or a full understanding of the facts.
There is nothing more important a leader can bring to an organization than his/her values. It is the organizational DNA. Our values define us.