Differentiate or Die
For small business owners, this book offers actionable insights that can transform how you position your brand in the marketplace. It's a…
For small business owners, this book offers actionable insights that can transform how you position your brand in the marketplace. It's a…
Philip Kotler makes a distinction most people miss. Marketing is not advertising. It is not branding. It is not clever messaging. Marketing…
In a competitive business environment, it's not okay to be like everyone else. Clients/customers are becoming increasingly sophisticated about their options. If…
Branding is about ensuring current and prospective clients know who you are, what makes you different, and why you are a good…
Bottom line is that to be successful in business, you need to be different from your competition. Simply following and succumbing to…
Ed’s frameworks, the occasional hard-won lesson, and what he’s reading. No spam, unsubscribe anytime.