Bottom line is that to be successful in business, you need to be different from your competition. Simply following and succumbing to market norms is for losers. Industries and markets are often too slow to react to momentous events/trends and then take far too long to recover. Business rewards those leaders who are proactive about their destiny
We all have something unique that makes us special. The Gallup Organization claims that everyone has special talents that they can do better than 10,000 other people. The key is to identify what this talent, ability, or characteristic is and then tap into it. I’ve heard other thought leaders refer to this attribute as your “uniqueability.”
It seems like everything is being commoditized these days. As a result, margins are shrinking, and businesses are having to do more with less. In addition, consumers are becoming more demanding and less willing to make trade-offs between price and value.
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