Do You Know What Your Customers’ Aspirations Are?
Customers are not simply buying products or services. They are investing in a better version of themselves. The key strategic question becomes:…
Customers are not simply buying products or services. They are investing in a better version of themselves. The key strategic question becomes:…
Is Your Business Truly Customer-Focused? Here’s Why That Matters More Than Ever In today’s economy, client expectations are rising faster than most…
Keki Bhote's "Beyond Customer Satisfaction to Customer Loyalty" provides a comprehensive framework for transforming customer satisfaction into lasting loyalty. By focusing on…
Customer satisfaction isn’t just a metric—it’s a signal. When it’s strong, it validates the business strategy. When it’s weak, it exposes the…
When you run a service-based business, your product is your people, your process, and your follow-through. And in a world where expectations…
he New Year is often a time of optimism, hope, and change. But how do consumers’ shifting priorities affect businesses? The authors…
Customer satisfaction is at its lowest point in the past two decades. Companies must focus on 10 areas of the customer experience…
The Retention Point – Robert Skrob Why this book matters Most businesses think growth is the game. More leads. More sales. More…
A satisfied customer may buy again. A loyal customer comes back, stays longer, forgives mistakes, and becomes more profitable over time. That…
I am back from a weeklong business trip to the Bahamas at a famous resort. It is a very impressive venue. I…
Ed’s frameworks, the occasional hard-won lesson, and what he’s reading. No spam, unsubscribe anytime.