Most mid-market companies are drowning in data but starving for insights. While the hype surrounding Artificial Intelligence suggests overnight transformation, the reality…
When considering internal data or the results of a study, often business leaders either take the evidence presented as gospel or dismiss…
In a new book titled Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data, professors and behavioral scientists Bart De Langhe and Stefano Puntoni challenge the…
The challenge in today’s world is not the lack of information but the judgment to use it,” they write. Data-based decision-making is…
Almost every company is trying to capitalize on the promise of data and analytics, but a large majority of senior leaders don’t…
The Insights Association Standards Behind Trustworthy Data—and Why It Matters More Than You Think Most business owners rely on data. Customer feedback.…
USADATA: Filling the Pipeline With the Right Prospects—Not Just More Activity Most businesses don’t struggle with effort. They struggle with focus. Sales…
For many companies, a strong, data-driven culture remains elusive, and data are rarely the universal basis for decision making. Why is it…
Artificial intelligence (AI) as an upcoming general-purpose technology is poised to create many new business opportunities and to disrupt entire industries. Startups…
High-performing B2B companies are increasingly using sales plays–a coordinated set of actions to create and win an opportunity at a specific customer…
The current economic environment threatens the success — and perhaps even the survival — of many small and midsize companies, because larger…
A combination of the availability of massive amounts of consumer data and improved computing power, plus the fact that it’s easier and…
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