In a data-led world, intuition still matters

The challenge in today’s world is not the lack of information but the judgment to use it,” they write. Data-based decision-making is unavoidable, but it comes with risks: “Data and numbers tend to provide the comfortable feeling of accuracy and certainty, but they rarely tell us the full story. Numbers alone can never provide a perfect solution or answer, and they will never immunize decision-makers from faltering.