This book is a field manual. Not theory. Not fluff. It shows you how leaders use language to move people—to act, to…
Through detailed analysis and numerous real-world examples, Cialdini identifies six key principles of influence that are universally applicable. This expanded summary delves…
Most people negotiate as if the goal is compromise. Meet in the middle. Be reasonable. Split the difference. Voss says that this…
Most people speak to get through something—a meeting, a pitch, a conversation. The best speakers do the opposite. They speak to move…
Influence: The Psychology of Persuasion You don’t read Influence the same way twice. The first time, it feels like a set of…
When making a decision, we will less frequently enjoy the luxury of fully considered analysis of the total situation but will revert…
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