Most companies communicate strategy as a set of aspirations and platitudes. But aspirations aren’t a strategy, and that mode of communication leaves employees in the dark. Strategy is a set of hard-to-reverse choices and explaining what these choices are and why they were made is what strategy communication should be.
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Don’t Confuse Strategy with Lofty Goals
Talk to Ed about your business.
Bring the decision you've been circling. The problem you haven't said out loud. The one you've been carrying alone.