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CEO Hourly Time Audit – based on Time Really Is Money

February 11, 2021  ·  4 sections  ·  1 min read

CEO Hourly Time Audit – based on Time Really Is Money

Are You Spending Your Time on $25 or $5,000 Activities?

Most professionals have no idea what their time is actually worth. They fill their days with $25/hour administrative tasks while neglecting the $5,000/hour strategic work that could transform their business.

With help from a few colleagues and inspired by Rob Slee, I created this Hourly Rate Calculator Tool after working with hundreds of executives and business owners who struggled to prioritize their time effectively. They were busy—sometimes working 60+ hours a week—but not seeing the financial returns their expertise should command.

How This Calculator Changes Your Workday

This tool helps you:

  1. See the hidden value disparity in your activities – Discover which tasks generate $25/hour vs. which generate $5,000/hour
  2. Track where your time actually goes – Compare your current time allocation with your target distribution
  3. Make data-driven decisions about delegation – Identify which low-value activities to eliminate, automate, or delegate
  4. Quantify the real cost of distractions – Calculate exactly what it costs when you get pulled into low-value work

The Value Hierarchy Explained

I’ve categorized common professional activities by their typical value creation:

  • $25/hour activities: Administrative tasks anyone could do (expense reports, scheduling, data entry)
  • $50/hour activities: Standard operational work (email, attending internal meetings, basic troubleshooting)
  • $100/hour activities: Skilled professional work (writing proposals, managing projects, creating content)
  • $500/hour activities: High-leverage client/partner interactions and team development
  • $2,500/hour activities: Strategic thinking and innovation that creates new business possibilities
  • $5,000/hour activities: Transformative work that redefines your business model or market position

How to Use This Tool

  1. Fill in the “Hours Spent Per Week Today” column with your current time allocation
  2. Set targets in the “Hours Spent Per Week Target” column
  3. The calculator will automatically show you your current and potential hourly value rate

Most executives are shocked to discover their effective hourly rate is often 50-80% lower than it could be simply because of how they allocate their time.

Try this calculator today to see where your highest-value opportunities are hiding in plain sight.

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