Branding is about ensuring current and prospective clients know who you are, what makes you different, and why you are a good fit for their needs. At its core, it is about your ability to develop messaging that leverages what makes you special or unique as a business.
It seems like everything is being commoditized these days. As a result, margins are shrinking, and businesses are having to do more with less. In addition, consumers are becoming more demanding and less willing to make trade-offs between price and value.
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