ue bot icon

differentation

Leadership Thought #259 – Branding Is Not Optional

Branding is about ensuring current and prospective clients know who you are, what makes you different, and why you are a good fit for their needs. At its core, it is about your ability to develop messaging that leverages what makes you special or unique as a business.

Read More

‘Ask Ed’ AI Chatbot: Ed has developed this chatbot to allow you to easily access the content he has complied over the last 30 years as a business and leadership coach. Click ‘Ask Ed’ below to get your questions answered.