A leader’s primary job is to rally people around a common goal and convince them they are capable of much more than they think they are. People talk themselves out of success all the time. For the average person it is easy to identify obstacles and reasons why things can’t happen. As a result, we tend to lower the bar so we can make our goals achievable. Leaders should never lower the bar. They should expect more of themselves and their organizations and never settle for being average or second best.