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The Hard Questions to Ask When Planning Your Strategy

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January 11, 2024

Many managers view strategy as a complex subject, but at its essence it boils down to three questions: Where are we now? Where do we want to go? What is a credible path to get there? To successfully use these questions to chart a course, people must be brutally honest with themselves about where they are now. Once a company understands its present situation, it can chart a path to creating a truly differentiated offering that can create economic value.

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