Running a business without strategy is like driving your car without a clear destination and map to get there. It is both confusing and inefficient. Business isn’t something you make up as you go along. The leader needs ensure he/she is well informed about external industry dynamics and the needed related internal capabilities. The best leaders anticipate, then create the future using a well-informed strategy to make it happen. They also ensure everyone in the organization is clear about this direction and why it’s important.
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