Running a business without strategy is like driving your car without a clear destination and map to get there. It is both confusing and inefficient. Business isn’t something you make up as you go along. The leader needs ensure he/she is well informed about external industry dynamics and the needed related internal capabilities. The best leaders anticipate, then create the future using a well-informed strategy to make it happen. They also ensure everyone in the organization is clear about this direction and why it’s important.
Since its founding in 1963, BCG has become known for its analytical approach to problem-solving, as well as the emphasis it places on the exploration and development of new business ideas and pursuits. Notably, BCG’s founder, Bruce D. Henderson pioneered the field of corporate strategy and developed concepts like the Experience Curve and the Growth-Share Matrix. Many of Bruce’s publications are now considered classics of strategy thinking and serve as an integral part of many MBA curriculums. At the BCG Henderson Institute, our goal is to carry on Bruce’s legacy of pushing new thinking in business strategy, competitive advantage,
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