he New Year is often a time of optimism, hope, and change. But how do consumers’ shifting priorities affect businesses? The authors share findings from a recent survey exploring how U.S. consumers are thinking about their New Year’s Resolutions this year and offer seven strategies to help businesses attract and retain customers in this critical time: Help your customers build healthy habits, reach out to new customers, introduce new products, foster consumer loyalty, help customers meet their financial goals, prioritize value, and help your customers do good. Ultimately, the authors argue that retailers must understand how the New Year’s mindset may impact their business — and make their own resolution to anticipate customers’ evolving needs and provide the value that today’s buyers are looking for.
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