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Marketing Resources

Marketing is growing in increasing importance to CEOs and leadership teams.  While sales used to dominate growth strategy conversation with marketing only serving a supportive role, business leaders now realize that effective marketing can and should drive sales activity.  The more your target your sales efforts through better market research and marketing campaigns, the greater the return on investment for all involved.

Leadership Thought #448 – If What You Are Doing Isn’t Working, Then Try Something Else

One of the most frustrating and disheartening things that someone in my position has to deal with are leaders who have a tendency to ignore reality and follow a flawed strategy or other key decision off a cliff. Pride almost always gets in the way as he/she thinks that changing course would represent failure or unnecessary pain. Usually there is a difficult decision that has to be made about people, finances or the current business model (sometimes all three). The inability to make these types of decisions tends to lead to one outcome – failure. A reasonably competent leader may delay the timing but the end result is inevitable.

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Leadership Thought #422 – Are Your Customers Happy?

There is no better business strategy than creating delighted customers. I am just back from a conference in Mexico held at the Fiesta Americana in Cabo San Lucas, Mexico.  It was a very enjoyable experience.  It has been a while since I felt this valued as a customer.  Every employee of the resort I interacted

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Leadership Thought #273 – Why You?

Every business leader should be able to make the case clearly and succinctly why their company is the preferred choice. You won’t always have alot of time to communicate your position. In fact, the more words you use, the less likely your audience will be able to remember your message. I’ve seen many talented executives and business owners stumble on this point. Sometimes the answer to a very simple question gets lost in muddled thinking or a genuine lack of understanding. A critical step in leadership success is to figure out why you should be in business in the first place.

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    Favorite Articles

  • The How-To: Ending The Year On A Business High

    Many businesses struggle to convert inertia into potential energy at the start of a new calendar year. But just imagine if you could close the business year on a high with maximum energy and enough momentum to carry you into the next. One of the best ways to end the year on a high is […]

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  • How the Pandemic Changed Marketing Channels

    The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear value and forget the rest. It can be tempting to enter a channel because your competitors are there. But with limited customer time and attention, […]

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  • What I Learned about “Product Roadmap” from Stanford Product Management Accelerated

    I’m recently taking the online Stanford program Product Management: Accelerated. One of the lectures I found very helpful for product managers is about how we derive a product roadmap from company-level strategies and product strategies. Whether you’re a seasoned product manager or just starting out in the field, this article has something for you. Here we […]

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    Helpful Websites

  • Tome

    Unlock your best work with Tome’s AI-powered story telling app to create business presentations and marketing collateral.

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  • Quillbot

    QuillBot’s suite of tools employs cutting-edge AI technology in order to make writing painless. Founded on the belief that learning and applying knowledge is more important than the mechanical aspects of writing, QuillBot seeks to automate these necessary tasks intending to augment your language. Now, you can focus on what you write, not how you […]

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  • Jasper

    Jasper is the AI Content Platform that helps you and your team break through creative blocks to create amazing, original content 10X faster.

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    Reading Excerpts

  • Influence: The Psychology of Persuasion by Robert B. Cialdini

    Chapter 1 – Weapons of Influence They (ethologists) have begun to identify regular, blindly, mechanical patterns of action in a wide variety of species…Called fixed-action patterns, they can involve intricate sequences of behavior… A well-known principle of human behavior says that when we ask someone to do us a favor, we will be more successful […]

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Interested in learning more about leadership?

Ed’s books on Leadership, Life and Business will elevate your knowledge and give you the confidence to apply it to your personal and professional life.