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Marketing Resources

Marketing is growing in increasing importance to CEOs and leadership teams.  While sales used to dominate growth strategy conversation with marketing only serving a supportive role, business leaders now realize that effective marketing can and should drive sales activity.  The more your target your sales efforts through better market research and marketing campaigns, the greater the return on investment for all involved.

Blog Posts

Leadership Thought #259 – Branding Is Not Optional

December 8, 2011

I wish I could tell my clients and colleagues that the best company always wins but that isn’t the case. Over the years I’ve met quite a few leaders who think that doing a good job should be sufficient for success and that money spent on adverstising and marketing is purely discretionary. However, it’s not enough be good at something. People need to know you exist and have to be reminded why you are the preferable option. Sure, you can try to grow your business through word of mouth referrals but this strategy only has a chance if you have low growth objectives and/or your prospective client base is relatively small and/or there is minimal competitive pressure.

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Leadership Thought #254 – Don’t Be Like Everyone Else; Be Different

December 1, 2011

Bottom line is that to be successful in business you need still to be willing to take risk and make strategic investments. Simply following and succumbing to market norms is for losers. Industries and markets are often too slow to react to significant events/trends and take far too long to recover. Business rewards those leaders who are proactive about their destiny and make the conscious decision to lead rather than follow. Be different, it pays off in the long run.

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Leadership Thought #235 – Sometimes A Business Needs to Fish in Another Pond…

October 27, 2011

One of a leader’s primary jobs is to constantly pay attention to the marketplace and make changes as needed. Markets are dynamic not static and as a result are constantly reinventing themselves. What worked yesterday won’t necessarily work tomorrow. Especially in the current economic environment you need to keep your options open and be flexible and opportunistic as needed. Sometimes you need to be willing to fish in another pond, try another rod and/or use different bait.

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    Favorite Articles

  • The How-To: Ending The Year On A Business High

    Many businesses struggle to convert inertia into potential energy at the start of a new calendar year. But just imagine if you could close the business year on a high with maximum energy and enough momentum to carry you into the next. One of the best ways to end the year on a high is […]

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  • How the Pandemic Changed Marketing Channels

    The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear value and forget the rest. It can be tempting to enter a channel because your competitors are there. But with limited customer time and attention, […]

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  • What I Learned about “Product Roadmap” from Stanford Product Management Accelerated

    I’m recently taking the online Stanford program Product Management: Accelerated. One of the lectures I found very helpful for product managers is about how we derive a product roadmap from company-level strategies and product strategies. Whether you’re a seasoned product manager or just starting out in the field, this article has something for you. Here we […]

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    Helpful Websites

  • Tome

    Unlock your best work with Tome’s AI-powered story telling app to create business presentations and marketing collateral.

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  • Quillbot

    QuillBot’s suite of tools employs cutting-edge AI technology in order to make writing painless. Founded on the belief that learning and applying knowledge is more important than the mechanical aspects of writing, QuillBot seeks to automate these necessary tasks intending to augment your language. Now, you can focus on what you write, not how you […]

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  • Jasper

    Jasper is the AI Content Platform that helps you and your team break through creative blocks to create amazing, original content 10X faster.

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    Reading Excerpts

  • Influence: The Psychology of Persuasion by Robert B. Cialdini

    Chapter 1 – Weapons of Influence They (ethologists) have begun to identify regular, blindly, mechanical patterns of action in a wide variety of species…Called fixed-action patterns, they can involve intricate sequences of behavior… A well-known principle of human behavior says that when we ask someone to do us a favor, we will be more successful […]

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Interested in learning more about leadership?

Ed’s books on Leadership, Life and Business will elevate your knowledge and give you the confidence to apply it to your personal and professional life. 

Reflections on Life and Leading
On Leadership and Business

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