Marketing is growing in increasing importance to CEOs and leadership teams. While sales used to dominate growth strategy conversation with marketing only serving a supportive role, business leaders now realize that effective marketing can and should drive sales activity. The more your target your sales efforts through better market research and marketing campaigns, the greater the return on investment for all involved.
Staying ahead of your competitors is a constant challenge for small business owners. Knowing what your competition is doing is crucial to your strategy and growth. Whether you’re competing locally, regionally, or nationally,
As a small business owner, achieving and maintaining success requires a clear strategy and a commitment to continuous improvement. One effective way to ensure your business remains aligned and driven toward its goals
Not all risks are equal. Prioritize them based on their likelihood and potential impact on your business. Focus your resources on high-probability risks that would leave you significantly vulnerable, while having contingency plans
Growth is hard work. For the past 27 years, I’ve worked as an executive coach, Vistage Chair, trainer or management consultant with hundreds of organizations. They have varied in size from just under
There is no business without sales. It sounds like a pretty easy concept to embrace, but I can’t tell you how often I regularly see leaders focus on everything else but selling. It’s
One of the most frustrating and disheartening things that someone in my position has to deal with are leaders who have a tendency to ignore reality and follow a flawed strategy or other
There are countless books out there on customer service and maximizing customer experience, but sadly, few companies heed the advice. Often, it becomes necessary to lower your expectations to reconcile vendor claims with
Every business leader should be able to make the case clearly and succinctly why their company is the preferred choice. You won’t always have alot of time to communicate your position. In fact,
I wish I could tell my clients and colleagues that the best company always wins but that isn’t the case. Over the years I’ve met quite a few leaders who think that doing
Bottom line is that to be successful in business you need still to be willing to take risk and make strategic investments. Simply following and succumbing to market norms is for losers. Industries
Please click on this link for the Differentiate or Die Book Summary. In Differentiate or Die, bestselling author Jack Trout doesn’t beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product’s […]
Read moreWhen making a decision, we will less frequently enjoy the luxury of fully considered analysis of the total situation but will revert increasingly to focus on a single, usually reliable feature of it… When those single features are truly reliable, there is nothing inherently wrong with the shortcut approach of narrowed attention and automatic response to a particular piece of information. The problem comes when something causes the normally trustworthy cues to counsel us poorly, to lead us to erroneous actions and wrongheaded decisions.
Read moreThrough detailed analysis and numerous real-world examples, Cialdini identifies six key principles of influence that are universally applicable. This expanded summary delves deeply into these principles, providing comprehensive insights into human behavior and offering practical applications for both personal and professional contexts.
Read moreFor small business owners, this book offers actionable insights that can transform how you position your brand in the marketplace. It's a reminder that in the race to be noticed, being different isn't just an option—it's imperative.
Read moreMomentum is the lifeblood of any successful business. Maintaining it requires intentional effort, strategic focus, and consistent evaluation. The Small Business Strategies to Keep and Build Momentum Scorecard is a powerful self-assessment tool designed to help you identify strengths, uncover areas for growth, and create actionable plans to propel your business forward. This scorecard enables […]
View moreA Strategic Blueprint for Small Business Owners Committed to Sustainable Growth and Organizational Excellence Thriving in today’s business environment requires more than agility or ambition—it demands structure, clarity, and the discipline to build real capacity. That’s the focus of Capacity Building Methodologies to Ensure Your Organization’s Success, a deep, principle-based resource from Capacity Building Solutions […]
View moreUnderstanding Your Competitive Landscape Most businesses can name their top competitor, but few can articulate precisely how that competitor threatens their market share—or identify the emerging players who could disrupt their industry tomorrow. This blind spot costs organizations millions in missed opportunities and reactive strategy shifts. At Capacity Building Solutions, we’ve developed this targeted competitive […]
View moreUnlock your best work with Tome’s AI-powered story telling app to create business presentations and marketing collateral.
View moreQuillBot’s suite of tools employs cutting-edge AI technology in order to make writing painless. Founded on the belief that learning and applying knowledge is more important than the mechanical aspects of writing, QuillBot seeks to automate these necessary tasks intending to augment your language. Now, you can focus on what you write, not how you […]
View moreJasper is the AI Content Platform that helps you and your team break through creative blocks to create amazing, original content 10X faster.
View moreLuc de Brabandere recounts an experience where he was asked to define “thinking out of the box.” He realized that he had focused too much on the “creative” aspect and not enough on the “thinking” aspect. He explains that thinking always involves a mental model, or “box,” and the key is whether that box is […]
This video distills the wisdom of Jeff Bezos, the visionary founder of Amazon, into ten essential rules for success. It emphasizes that even the most ambitious ventures begin with humble beginnings, highlighting the importance of patience, perseverance, and a willingness to embrace the long game. Bezos’s insights offer a powerful reminder that significant achievements are […]
Many businesses struggle to convert inertia into potential energy at the start of a new calendar year. But just imagine if you could close the business year on a high with maximum energy and enough momentum to carry you into the next. One of the best ways to end the year on a high is […]
Read moreIn the Harvard Business Review article “How the Pandemic Changed Marketing Channels,” authors Christine Moorman, Jana Soli, and Michelle Seals explore how the COVID-19 pandemic compelled companies to swiftly adapt their marketing strategies to meet evolving customer needs. The authors identify five key trends that emerged as businesses restructured their marketing channels: Accelerated Digital Transformation: […]
Read moreI’m recently taking the online Stanford program Product Management: Accelerated. One of the lectures I found very helpful for product managers is about how we derive a product roadmap from company-level strategies and product strategies. Whether you’re a seasoned product manager or just starting out in the field, this article has something for you. Here we […]
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