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Marketing Resources

Marketing is growing in increasing importance to CEOs and leadership teams.  While sales used to dominate growth strategy conversation with marketing only serving a supportive role, business leaders now realize that effective marketing can and should drive sales activity.  The more your target your sales efforts through better market research and marketing campaigns, the greater the return on investment for all involved.

Managing Your Business Risk Effectively

Not all risks are equal. Prioritize them based on their likelihood and potential impact on your business. Focus your resources on high-probability risks that would leave you significantly vulnerable, while having contingency plans

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97 Reasons Why Business Growth Stalls

Growth is hard work.  For the past 27 years, I’ve worked as an executive coach, Vistage Chair, trainer or management consultant with hundreds of organizations. They have varied in size from just under

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Leadership Thought #273 – Why You?

Every business leader should be able to make the case clearly and succinctly why their company is the preferred choice. You won’t always have alot of time to communicate your position. In fact,

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    Reading Excerpts

  • Influence: The Psychology of Persuasion by Robert B. Cialdini

    When making a decision, we will less frequently enjoy the luxury of fully considered analysis of the total situation but will revert increasingly to focus on a single, usually reliable feature of it… When those single features are truly reliable, there is nothing inherently wrong with the shortcut approach of narrowed attention and automatic response to a particular piece of information. The problem comes when something causes the normally trustworthy cues to counsel us poorly, to lead us to erroneous actions and wrongheaded decisions.

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    Reading Summaries

  • Influence: The Psychology of Persuasion

    Through detailed analysis and numerous real-world examples, Cialdini identifies six key principles of influence that are universally applicable. This expanded summary delves deeply into these principles, providing comprehensive insights into human behavior and offering practical applications for both personal and professional contexts.

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  • Differentiate or Die

    For small business owners, this book offers actionable insights that can transform how you position your brand in the marketplace. It's a reminder that in the race to be noticed, being different isn't just an option—it's imperative.

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    Free Downloads

  • Small Business Strategies To Keep and Build Momentum

    Momentum is the lifeblood of any successful business. Maintaining it requires intentional effort, strategic focus, and consistent evaluation. The Small Business Strategies to Keep and Build Momentum Scorecard is a powerful self-assessment tool designed to help you identify strengths, uncover areas for growth, and create actionable plans to propel your business forward. This scorecard enables […]

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  • Capacity Building Methodologies to Ensure Your Organization’s Success

    A Strategic Blueprint for Small Business Owners Committed to Sustainable Growth and Organizational Excellence Thriving in today’s business environment requires more than agility or ambition—it demands structure, clarity, and the discipline to build real capacity. That’s the focus of Capacity Building Methodologies to Ensure Your Organization’s Success, a deep, principle-based resource from Capacity Building Solutions […]

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  • Competitor Intelligence Questions

    Understanding Your Competitive Landscape Most businesses can name their top competitor, but few can articulate precisely how that competitor threatens their market share—or identify the emerging players who could disrupt their industry tomorrow. This blind spot costs organizations millions in missed opportunities and reactive strategy shifts. At Capacity Building Solutions, we’ve developed this targeted competitive […]

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    Helpful Websites

  • Tome

    Unlock your best work with Tome’s AI-powered story telling app to create business presentations and marketing collateral.

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  • Quillbot

    QuillBot’s suite of tools employs cutting-edge AI technology in order to make writing painless. Founded on the belief that learning and applying knowledge is more important than the mechanical aspects of writing, QuillBot seeks to automate these necessary tasks intending to augment your language. Now, you can focus on what you write, not how you […]

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  • Jasper

    Jasper is the AI Content Platform that helps you and your team break through creative blocks to create amazing, original content 10X faster.

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    Video Favorites

  • Reinventing creative thinking

    Luc de Brabandere recounts an experience where he was asked to define “thinking out of the box.” He realized that he had focused too much on the “creative” aspect and not enough on the “thinking” aspect. He explains that thinking always involves a mental model, or “box,” and the key is whether that box is […]

  • All BIG THINGS Must START SMALL! | Jeff Bezos | Top 10 Rules

    This video distills the wisdom of Jeff Bezos, the visionary founder of Amazon, into ten essential rules for success. It emphasizes that even the most ambitious ventures begin with humble beginnings, highlighting the importance of patience, perseverance, and a willingness to embrace the long game. Bezos’s insights offer a powerful reminder that significant achievements are […]

    Favorite Articles

  • The How-To: Ending The Year On A Business High

    Many businesses struggle to convert inertia into potential energy at the start of a new calendar year. But just imagine if you could close the business year on a high with maximum energy and enough momentum to carry you into the next. One of the best ways to end the year on a high is […]

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  • How the Pandemic Changed Marketing Channels

    ​In the Harvard Business Review article “How the Pandemic Changed Marketing Channels,” authors Christine Moorman, Jana Soli, and Michelle Seals explore how the COVID-19 pandemic compelled companies to swiftly adapt their marketing strategies to meet evolving customer needs. The authors identify five key trends that emerged as businesses restructured their marketing channels:​ Accelerated Digital Transformation: […]

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  • What I Learned about “Product Roadmap” from Stanford Product Management Accelerated

    I’m recently taking the online Stanford program Product Management: Accelerated. One of the lectures I found very helpful for product managers is about how we derive a product roadmap from company-level strategies and product strategies. Whether you’re a seasoned product manager or just starting out in the field, this article has something for you. Here we […]

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