Marketing is growing in increasing importance to CEOs and leadership teams. While sales used to dominate growth strategy conversation with marketing only serving a supportive role, business leaders now realize that effective marketing can and should drive sales activity. The more your target your sales efforts through better market research and marketing campaigns, the greater the return on investment for all involved.
Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15 minutes — with the potential to significantly impact your success as a leader and the engagement and productivity of the people you lead.
For over 25 years, Mind Tools has been helping people enjoy happy, successful careers with a one-stop learning hub: the Mind Tools Club. Our goals have stood unwavering for a quarter-century: build a dedicated subscription channel to replace multiple searches across countless resources, and deliver a complete toolkit of resources for professional and personal development.
Ed’s books on Leadership, Life and Business will elevate your knowledge and give you the confidence to apply it to your personal and professional life.