Marketing Resources

Marketing is growing in increasing importance to CEOs and leadership teams.  While sales used to dominate growth strategy conversation with marketing only serving a supportive role, business leaders now realize that effective marketing can and should drive sales activity.  The more your target your sales efforts through better market research and marketing campaigns, the greater the return on investment for all involved.

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Every business leader should be able to make the case clearly and succinctly why their company is the preferred choice. You won’t always have alot of time to communicate your position….

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Jonah Berger

Contagious: Why Things Catch On

Mark Parrott

Meta-Trends And The Next Economy

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Produced by the Insights Association, the IA Blue Book Marketing Research Services Directory is a powerful reference source for professionals who purchase consumer and opinion research services. The directory provides comprehensive descriptions of marketing research services and facilities owned and operated by marketing research companies and suppliers of related services. IA Blue Book is updated continuously giving you the most current and accurate information on services and facilities. You can search by keyword, location, specialty, business type and more. Download the brochure to learn more about IA Blue Book.

Directory of market research information, trends, and service providers (by marketing category).

Innovative marketing software that uses machine learning algorithms that help businesses optimize their capacity utilization by market and service, while earning new customers more profitably. is the leading provider of industry intelligence for businesses, consultants, investors, and anyone seeking to understand where markets, countries, or companies are headed. With over 350 publishers covering every sector of the economy as well as emerging industries, we curate the most comprehensive collection of market reports and services updated daily. Our reports are designed to take the legwork out of understanding the market and help more than 10,000 customers a year get smart quickly. Hard-to-find information is sourced, vetted, and compiled in one place. But we also go beyond the facts and figures to provide the crucial

Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15 minutes — with the potential to significantly impact your success as a leader and the engagement and productivity of the people you lead.

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Ed’s books on Leadership, Life and Business will elevate your knowledge and give you the confidence to apply it to your personal and professional life.