Marketing Resources

Marketing is growing in increasing importance to CEOs and leadership teams.  While sales used to dominate growth strategy conversation with marketing only serving a supportive role, business leaders now realize that effective marketing can and should drive sales activity.  The more your target your sales efforts through better market research and marketing campaigns, the greater the return on investment for all involved.

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Every business leader should be able to make the case clearly and succinctly why their company is the preferred choice. You won’t always have alot of time to communicate your position….

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Jonah Berger

Contagious: Why Things Catch On

Mark Parrott

Meta-Trends And The Next Economy

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