Growth is hard work. For the past 27 years, I’ve worked as an executive coach, Vistage Chair, trainer or management consultant with hundreds of organizations. They have varied in size from just under $1M to well over $1B. Some have grown aggressively while some have grown more methodically, and others have struggled to grow at all. I find that every organization, at various points in its life cycle, hit ceilings where they get stuck and struggle getting to the next level. And, the higher the expectations, the harder it gets.
It often takes leadership self-reflection, a major change in focus, a significant upgrade in a functional area, or some radical action to breakthrough a ceiling. When you are a smaller business, it could be just one major thing. As your grow, it usually is combination of interrelated issues. I’ve compiled the following list of reasons why companies end up hitting a growth ceiling or slowing down their growth trajectory.
Leadership Reasons
- no real leader passion for growth; unwillingness to walk the talk
- scattered or inconsistent leadership focus
- insular leadership teams; circle is too small
- too much hierarchy
- risk aversion
- poor coordination and collaboration amongst leadership team
- leadership meetings that are more about reporting than problem solving or opportunity identification
- not enough constructive conflict around important decisions
- leaders not fully understanding what drives value in the business
- one way leadership communication
- Incurious or minimally informed key leadership personnel
- leader and/or manager disinterest in upward feedback
- not seeing the organizational chart as a living document
- lack of clarity on what success means that both the macro and micro level
- leaders acting like managers rather than leaders
- organizational culture is an afterthought
- comfort becomes the enemy of progress
- an unwillingness to confront harsh business realities; too much happy talk and then unwillingness to communicate bad news
- a leader that doesn’t personally invest in his/her own professional development and that of his/her key leadership staff.
Strategic Reasons
- forgetting the Basics: Vision, Mission, Values
- strategic planning seen as an event rather than management tool
- not being in touch with external market realities, e.g., industry and market trends
- no strategic decision-making filters
- limited or no focus on competitor intelligence
- lack of client and/or product diversification
- too slow to adjust or pivot based on external market realities
- riding industry coattails rather than creating true competitive advantage
- minimal or no investment in R&D and innovation
- treating assumptions as facts
- limited or no data analytics
- thinking that what got you here will get you where you’re going
Business Development/Sales Reasons
- not fully understanding or leveraging your client value proposition
- underinvestment in business development
- reactive versus proactive business development (inbound vs. outbound)
- limited or ineffective sales management efforts
- hiring salespeople on the cheap; underpaying for sales talent
- not understanding the ROI of marketing initiatives; trusting rather than validating the advice of outside experts
- insufficient attention to upselling efforts
- being too optimistic about sales pipeline close rates
- poorly functioning or unused CRM system
- sticking with clients out of loyalty rather than business benefit
- not enough two-way communication with clients regarding service needs and product/service innovations
Operations Reasons
- lack of a coherent and consistent management philosophy
- minimal or no management reporting systems in place to ensure accountability
- too much reliance on too few people
- management span of control issues
- Focusing on the wrong Key Performance Indicator’s (KPIs) or having none at all
- sporadic and inconsistent manager performance
- a mindset of micromanagement versus empowerment
- getting too process happy; thwarting individual initiative
- poor quality control
- not pushing back on client scope creep
- throwing bodies at problems versus thinking through solutions carefully
- lack of innovation to spur productivity
- lack of debriefing success and/or failure
- organization stops being easy to do business with internally and externally
- lack of operational redundancy; single point of failure issues
- minimal or no emphasis on succession planning
- minimal or no focus on knowledge management; lack of a learning management system
- Resisting digital transformation
Financial Management Reasons
- stressing the organization from the “inside out” rather than “outside in”; too much overhead and not enough sales; costs driving sales needs versus sales needs driving costs
- not having a plan in place for different financial scenarios an using specific budgetary triggers that drive action.
- use of static versus flex budgeting or no budget at all
- poor cash flow management
- not enough working capital
- poor backlog/WIP management
- too much or the wrong type of debt
- too small of a Line of Credit (LOC) based on the size of the business
- poor communication with bank when there are financial problems
- lack of financial sophistication: Internally or externally
- not using forecasting tools
- poor estimating and/or pricing
- too slow to react to significant A/R issues; letting the amount owed get too big.
- minimal or no financial controls
- not enough attention placed on risk management; lacking the right business protection
- lack of financial literacy at all levels of the organization
- self-created tax problems
- prioritizing owner lifestyle needs over business investment needs; owner treating business like personal ATM
HR Reasons
- not properly leveraging or investing in the HR function
- overreliance on hybrid positions rather than committing to specialization
- underperforming recruiting function; it takes too long to fill vacant positions
- hiring fast and firing slow
- wrong people wrong seats, right people wrong seats, right seats wrong people
- not paying enough for talent
- minimal or no incentive compensation below leadership level
- insufficient or no professional development for supervisors and managers
- flawed performance management process
- insufficient attention to employee morale
- high employee turnover
- poor employee onboarding process
- letting labor attorneys run your business rather than actively dealing with performance issues
Other:
- different rules for family members and friends
- penalizing mistakes rather than learning from them
- win-lose versus win-win stakeholder relationships
- No mechanisms in place to ensure that truth speaks to power
- valuing tenure over competence
- Growth needs of the organization excess the growth capabilities of existing staff