Since its founding in 1963, BCG has become known for its analytical approach to problem-solving, as well as the emphasis it places on the exploration and development of new business ideas and pursuits. Notably, BCG’s founder, Bruce D. Henderson pioneered the field of corporate strategy and developed concepts like the Experience Curve and the Growth-Share Matrix. Many of Bruce’s publications are now considered classics of strategy thinking and serve as an integral part of many MBA curriculums.
At the BCG Henderson Institute, our goal is to carry on Bruce’s legacy of pushing new thinking in business strategy, competitive advantage, economics, technology, and beyond to help business leaders navigate the increasingly complex and dynamic world of business.
We believe that leadership starts in the mind and that ideas precede action. We bring the ideas and inspiration that will help forward-looking leaders shape their next game.
We engage leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice. We provide the foundation for future, pivotal action because today’s ideas create tomorrow.