Leadership Thought #273 – Why You?

Every business leader should be able to make the case clearly and succinctly why their company is the preferred choice. You won’t always have alot of time to communicate your position. In fact, the more words you use, the less likely your audience will be able to remember your message. I’ve seen many talented executives and business owners stumble on this point. Sometimes the answer to a very simple question gets lost in muddled thinking or a genuine lack of understanding. A critical step in leadership success is to figure out why you should be in business in the first place.

Leadership Thought #259 – Branding Is Not Optional

I wish I could tell my clients and colleagues that the best company always wins but that isn’t the case. Over the years I’ve met quite a few leaders who think that doing a good job should be sufficient for success and that money spent on adverstising and marketing is purely discretionary. However, it’s not enough be good at something. People need to know you exist and have to be reminded why you are the preferable option. Sure, you can try to grow your business through word of mouth referrals but this strategy only has a chance if you have low growth objectives and/or your prospective client base is relatively small and/or there is minimal competitive pressure.