Customer Service / Satisfaction Resources

Customer satisfaction should be a non-negotiable objective.  Every business or organization has a customer.  Without the customer transaction there is no value created.  And, the quality of the value exchange is what creates revenue and ultimately leads to a profit/surplus.  And, for value to be created, the need of one individual or group must be met with a product or service developed by another individual or group that addresses that need.  Consistently meeting your customers’ needs is a prerequisite for business success.   The higher the perceived value, the more your customers will be willing to buy and pay for what you have to offer.

Blog Posts

Leadership Thought #422 – Are Your Customers Happy?

There are countless books out there on customer service and maximizing customer experience, but sadly, few companies heed the advice. Often, it becomes necessary to lower your expectations to reconcile vendor claims with reality.…

Recommended Reading

Retention Point

The Retention Point – Robert Skrob Why this book matters Most businesses think growth is the game. More leads. More sales. More noise. Robert Skrob makes a different argument. A better one. Growth…

Setting The Table

Service is what you do. Hospitality is how people feel when you do it. You can deliver the food on time, answer the phone correctly, and solve the problem efficiently. That is service.…

Kotler on Marketing

Philip Kotler makes a distinction most people miss. Marketing is not advertising. It is not branding. It is not clever messaging. Marketing is the entire system of identifying, creating, delivering, and capturing value.

Reading Excerpts

Reading Summaries

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