Customer satisfaction should be a non-negotiable objective. Every business or organization has a customer. Without the customer transaction there is no value created. And, the quality of the value exchange is what creates revenue and ultimately leads to a profit/surplus. And, for value to be created, the need of one individual or group must be met with a product or service developed by another individual or group that addresses that need. Consistently meeting your customers’ needs is a prerequisite for business success. The higher the perceived value, the more your customers will be willing to buy and pay for what you have to offer.
The basic formula for success in life and work is simple. Do what you say you'll do, when you say you'll do it, and do it well. Commit to your commitments. It isn't…
In summary, get the basic business math right, avoid becoming too reliant on debt, make informed personnel decisions, commit to delivering high-quality customer service, and good things will happen.
There are countless books out there on customer service and maximizing customer experience, but sadly, few companies heed the advice. Often, it becomes necessary to lower your expectations to reconcile vendor claims with reality.…
I often ask my clients to think of this as their business Grade Point Average (GPA). Their goal should be to achieve a 4.0 GPA, which is the equivalent of an A grade…
Targeting the right prospects requires thought and effort. Every business needs to know when to say no. It's easy to say yes (or at least we think it is). Bad or mediocre clients…
I often get asked for a checklist of business management improvement ideas. While the following list isn't exhaustive, it is a good start for anyone who would like to audit their existing business…
At what point did healthcare become less about what's best for the patient and more about the business of delivering care and maximizing revenues? It's easy to blame the insurance companies (and they…
The Retention Point – Robert Skrob Why this book matters Most businesses think growth is the game. More leads. More sales. More noise. Robert Skrob makes a different argument. A better one. Growth…
Service is what you do. Hospitality is how people feel when you do it. You can deliver the food on time, answer the phone correctly, and solve the problem efficiently. That is service.…
Philip Kotler makes a distinction most people miss. Marketing is not advertising. It is not branding. It is not clever messaging. Marketing is the entire system of identifying, creating, delivering, and capturing value.
When making a decision, we will less frequently enjoy the luxury of fully considered analysis of the total situation but will revert increasingly to focus on a single, usually reliable feature of it……
Keki Bhote's "Beyond Customer Satisfaction to Customer Loyalty" provides a comprehensive framework for transforming customer satisfaction into lasting loyalty. By focusing on integrity, empathy, effective communication, and a relentless drive for excellence, modern…
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