Business GPA – How Healthy is Your Business?
Grade the seven things every business must do. Get a Balance GPA, a report card, and a ranked top-three action plan.
Customer satisfaction should be a non-negotiable objective. Every business or organization has a customer. Without the customer transaction there is no value created. And, the quality of the value exchange is what creates revenue and ultimately leads to a profit/surplus. And, for value to be created, the need of one individual or group must be met with a product or service developed by another individual or group that addresses that need. Consistently meeting your customers’ needs is a prerequisite for business success. The higher the perceived value, the more your customers will be willing to buy and pay for what you have to offer.
Grade the seven things every business must do. Get a Balance GPA, a report card, and a ranked top-three action plan.
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Keki Bhote's "Beyond Customer Satisfaction to Customer Loyalty" provides a comprehensive framework for transforming customer satisfaction into lasting…
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he New Year is often a time of optimism, hope, and change. But how do consumers’ shifting priorities…
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This tool gives owners and leadership teams a simple, GPA-style way to see how the business is really…
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Designing great customer experiences is getting easier with the rise of predictive analytics.
What you measure is what you get. Senior executives understand that their organization’s measurement system strongly affects the…
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Philip Kotler makes a distinction most people miss. Marketing is not advertising. It is not branding. It is…
This video distills the wisdom of Jeff Bezos, the visionary founder of Amazon, into ten essential rules for…
A satisfied customer may buy again. A loyal customer comes back, stays longer, forgives mistakes, and becomes more…
Measure What Matters: External Perceptions That Drive Organizational Success Most nonprofits operate with a significant blind spot—they lack…
When making a decision, we will less frequently enjoy the luxury of fully considered analysis of the total…
The basic formula for success in life and work is simple. Do what you say you'll do, when…
Bring the decision you've been circling. The problem you haven't said out loud. The one you've been carrying alone.
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