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In a new book titled Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data, professors and behavioral scientists Bart De Langhe and Stefano Puntoni challenge the idea that our decisions should be driven by data. Rather, they argue that the power of data can only be realized by putting data in the background.

In this excerpt from their book, De Langhe and Puntoni draw from their own research and teaching to offer four pillars of decision-driven analytics.