How Midsize Companies Can Use Data to Compete with Digital Giants
The pandemic has hit midsize companies hard and rewarded Amazon and the other digital giants. Many midsize business leaders look at the growth of those giants and worry that there’s no place for them to prosper. In fact, there’s a large, wide-open playing field for incumbent firms to reposition. The key to your midsize company’s survival in the post-pandemic period is to use the data you have readily available to identify your profit peaks and profit drains and strategically align your organization around your profit core to build dominance in your target market segments. The authors offer three steps that will provide a proven pathway to sustained, defensible profit growth in the post-pandemic period and throughout the era beyond.
