Is Your Sales Strategy Worth Scaling?
Trying to scale a successful sales strategy can often be a huge waste of time and resources. Not every success can or should be replicated, and what worked with one client won’t necessarily work with others. Leaders should ask four questions to help establish when it’s worth the effort, and when you’re setting yourself and your team up for failure. 1) Does the program you’re thinking of scaling align with corporate sales strategy? 2) Do aspects of this program allow salespeople to spend more time with customers? 3) What is the return on investment likely going to be for scaling? 4) Can leaders create the right incentives to drive adoption, and get people to actually use it?
