The Value of Being a Curious CEO

The Power of Curiosity in Leadership

Being curious is a prerequisite to being a successful leader. It’s not just a personal strength—it’s a strategic advantage. In “The Value of Being a Curious CEO,” the Boston Consulting Group explores how the most forward-thinking CEOs harness curiosity as a powerful force that drives innovation, shapes resilient organizations, and unlocks new pathways to growth.

Curiosity fuels the desire to ask better questions, seek new perspectives, and challenge assumptions—skills that are crucial for navigating complex, rapidly evolving markets. Rather than relying solely on past experiences or traditional expertise, curious leaders continuously explore emerging trends, embrace ambiguity, and adapt their strategies to an ever-changing landscape.

But curiosity doesn’t stop at the corner office. The best CEOs cultivate a culture of curiosity throughout their organizations. They encourage teams to experiment, learn, and share insights openly, creating environments where new ideas flourish and employees are empowered to think differently. In doing so, they not only build more agile and innovative companies but also deepen employee engagement and loyalty.

Competitive advantage can disappear overnight; the CEOs who thrive are the ones who lead with a learner’s mindset. They’re not afraid to ask “What if?” or “Why not?”—and they recognize that the right questions often matter more than the right answers.

Explore why curiosity has become one of the most critical leadership skills of the modern era—and how cultivating it can position you and your organization for enduring success.