While speculating about the future of AI is irresistible, the more practical question is how we can use it right now. Conversations about this are taking place in classrooms, newsrooms, and workplaces around the world.
As business strategists, the authors wanted to see what generative AI could add to their work. They explored this question through a series of experiments on different aspects of the strategy creation process. In each of the experiments, they put a realistic question of strategy to ChatGPT, followed by a lengthy back-and-forth to refine the initial responses. The intention was to understand how the tool can support ideation, experimentation, evaluation, and the building of stories — and where it falls down.
Three lessons emerged from these experiments.