Gen Z—born between the mid-1990s and early 2010s—is rapidly reshaping the world as both consumers and employees. With unique values, digital fluency, and evolving expectations, this generation is redefining how businesses engage with talent and customers alike.
In this McKinsey & Company explainer, gain insights into:
✅ What defines Gen Z and how they differ from previous generations
✅ Their impact on the workforce, including work preferences and expectations
✅ How they are reshaping consumer behavior with digital-first mindsets
✅ Strategies for businesses to attract, engage, and retain Gen Z talent and customers
As businesses and leaders adapt to this influential generation, understanding Gen Z’s motivations, challenges, and expectations is critical for future success.