Where Digital Transformations Go Wrong in Small and Midsize Companies

 The current economic environment threatens the success — and perhaps even the survival — of many small and midsize companies, because larger organizations are increasingly able to provide personalized experiences to their customers, in literally any way their customers choose. Most leaders of these smaller companies have already made significant digital investments to support their businesses operationally. But even as teams continue to work hard to harness all the data being generated by these technologies, it still takes longer than it should to get answers to basic KPI questions that are critical to running the business. What digital strategies are most small and midsize businesses missing? The answer is two-fold: understanding that you need specialized business analytics expertise on your leadership team and that you need to change how your organization makes decisions.