A Simple Formula for CEO Success

People often ask me if there is a simple formula for achieving CEO success that every leader should follow. I believe there is, and unfortunately, few leaders have the discipline and commitment to consistently stick to it.

The first thing you must clearly understand and manage is your CEO role. Far too many leaders spend too much energy on tasks and roles that someone else should be handling. Based on my experience, the CEO can make the biggest impact in the following roles.

CEO ROLES:

Here are the six core CEO Roles:

•  Chief Strategist—providing clear strategic direction for the company

• Chief Team Builder—placing the right key people in the right spots and having them interact in the right way

• Chief Sales Officer—ensuring the organization has a consistent and scalable sales system/process and helping as needed to close BIG deals

• Chief Accountability Officer—ensuring there are systems and processes in place to hold departments and people accountable to performance expectations

• Chief Culture Officer—institutionalizing the core values throughout the company and serving as their role model

• Chief Coach/Mentor—doing a great job coaching and mentoring your direct reports and expecting the same of them

Of course, there are other key leadership roles within an organization, such as COO, CFO, CTO, and CPO, among others. However, I believe that someone else with that specific expertise typically performs these roles best. Smaller organizations usually outsource or rent these other functions to established third-party subject matter experts until they can fully fund the position in-house.

Business GPA—the Outcomes Every Business Needs to Focus On

I don’t care which industry or market you focus on; every business needs to achieve standard business outcomes to attain and sustain success. Just like students who have a Grade Point Average (GPA) that represents their academic prowess, leaders must consistently perform against the following categories:

• Growing Revenue from New Customers

• Maximizing Revenue from Existing Customers

• Managing Operations Effectively to Maximize the Financial Bottom Line

• Creating a Work Environment That Attracts and Retains Talent

• Consistently Meeting or Exceeding Customer Expectations

• Creating A Culture of Innovation and Continuous Improvement Throughout the Company

Formula

Maximize your performance in your core CEO Roles by focusing on building an ever-increasing Business GPA, and your leadership future will take care of itself.

CEO Roles x Business GPA = Leadership Success

Business leadership success is relatively simple. Unfortunately, many leaders unnecessarily complicate it.