Business GPA Categories and Roles of a CEO
The Business GPA & Roles of a CEO
A Practical Document for Business Owners Who Want to Lead with Clarity
This document from Capacity Building Solutions outlines two essential tools that every business owner should possess: the Business GPA and the Core Roles of a CEO. It is specifically tailored for small business leaders seeking to eliminate uncertainty, simplify complexity, and concentrate on the key factors that contribute to success.
Simple, straightforward, and experience-tested, this resource serves as a gut check for how a business is performing and how the CEO is showing up as a leader.
The Business GPA: A Straightforward Scorecard
At its core, every small business needs to be doing seven things well:
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Bringing in new customers
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Maximizing revenue from existing ones
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Running operations efficiently
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Consistently delivering on product or service promises
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Attracting and retaining the right people
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Fostering innovation and ongoing improvement
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Managing risk before it becomes a fire drill
This checklist gives business owners a simple way to evaluate whether the fundamentals are truly in place or just assumed.
The CEO’s Role: What Never Goes Away
This document also highlights the roles that every CEO or business owner will carry, no matter how large or mature the organization becomes. These include:
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Chief Strategist
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Chief Sales/Revenue Driver
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Chief Culture Builder
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Chief Accountability Partner
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Chief Talent Developer
There are other roles that can eventually be delegated—finance, HR, marketing, operations—but these core leadership responsibilities never go away. Understanding the difference is critical.
A Tool to Refocus and Recenter
This isn’t a deep dive or a theoretical read. It’s a clear and practical document that helps business leaders evaluate their current position and what they may be neglecting.
Because the best leaders don’t just work harder. They focus on what matters most.
